Linking to a Calendar Event on your website

A lot of companies still use email clients like Outlook and many want to promote events on their website so people can easily add the event to their calendar.  But how can you do this from Outlook so that it's compatible for other mail clients as well?

Well, there is the good old iCalendar - .ics files...

Thanks to the peeps at Microsoft, check out this tutorial (Outlook 2010)

Happy "Calendaring"!